Chris Visser

Senior Analyst and Product Manager
ATD/NADA Official Commercial Truck Guide®


Chris Visser, the architect of NADA’s commercial vehicle valuation processes, has been monitoring the commercial vehicle market since 1998. Visser analyzes incoming commercial vehicle retail and wholesale sales data from dealers, OEM’s, and auctions, and translates this data into NADA’s monthly values. Visser represents the Commercial Truck Guide at industry events, meetings, and panel discussions, and has been with NADA since 1997.