With about half our January retail sales data collected, it looks like that month may have been the second in a row to see healthier sales volume. We estimate January’s figure to come in similar to December’s average of 5.5 trucks per rooftop. December is traditionally a higher-volume month, as buyers look to get purchases on the books before the end of the year. December 2016 was somewhat different in that demand was depressed. As such, the higher volume may have reflected some pent-up demand following the uncertainty of the Presidential election. A second month of less depressed sales volume could reflect a continuation of this pent-up demand, perhaps combined with increased optimism on the part of buyers.
Stay tuned for the February edition of Guidelines for additional analysis.