With the majority of our dealer sales data received, we are projecting that the number of retail sales per rooftop in July was essentially unchanged from June at 5.9. June’s result was 5.8.
The Summer of 2012 has been weaker than the same period last year. July’s result represents a 9.2% decrease vs. July, 2011. At the same time, 5.9 trucks is only 3.3% under the average for 2011 overall, so we are not overly alarmed. We consider the lower figures to be logical given the continued lack of lower-mileage trucks to sell as well as the conservative investment strategies in place at this time.
Stay tuned for final figures early next month.