Photo courtesy Kenworth

The chart below lists December 2014 NADA Wholesale values for model-year 2012 trucks compared to original manufacturer’s suggested retail price (MSRP). Wholesale values include 10 aluminum wheels, a large (60” or greater) raised roof sleeper, and the Aerodynamic Package option. MSRP data is taken directly from the manufacturers’ data books, and represents their “base” model with sleeper added. Note that Peterbilt models are not included due to non-receipt of that make’s data book for 2012.

The main takeaway is that a higher used value does not necessarily translate into a higher retention. This is due to differences in MSRP. For example, the Freightliner Cascadia has the highest wholesale value of this cohort, but due to its proportionally higher MSRP, it returns a lower retention than the Kenworth models. Similarly, the Volvo VNL 670’s retention is higher than the Mack CX’s despite its lower wholesale value. 

Keep in mind that MSRP is not necessarily representative of actual price paid. Purchasers of single new trucks typically pay substantially less than the listed MSRP, and the difference is even greater when buying a package of trucks. However, published MSRP is a useful benchmark as long as apples are compared to apples.

We will dive deeper into retention in upcoming weeks. Stay tuned.