August’s retail data illustrated competitive pricing performance similar to the past few months. Most models held steady or moved mildly upwards in price, in line with very mild depreciation in the retail market overall.

The Kenworth T660 continues to perform strongly, taking the top spot this month. This model, along with the Freightliner Cascadia and Volvo 730/780, have consistently performed at the top of the market since early 2016. The Cascadia appears to have recovered from its volume-related devaluation seen late last year.

The Peterbilt 386 and 587 are actually performing better in the real world than this graph suggests. There were zero sales of 2014 models reported sold in July and August, artificially impacting the 3-5 year-old average reflected in the graph.

As for the International ProStar, there was only one 2014 model reported sold in August, and it brought money not reflective of typical results. As such, we continue to view ISX-equipped 2014 ProStars as performing similarly to the market average, and earlier model years to maintain their typical gap with other models.

As we noted in our more general update on the retail market, depreciation took a breather in August. Combined with the unexpectedly high sales volume that month, it is possible that our early forecast of 3-5% per month depreciation may look pessimistic by year-end. Stay tuned.