NADA Guidelines is a must-have resource for analysis and information on the current state of the automotive market, as well as that of the overall economy. This market report compiles a robust data set from various industry sources as well as from our own propriety analytical tool, to deliver the insight you need to make decisions in today’s market.



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Download December 2011 Guidelines

New vehicle sales in November grew by 14% relative to last year and the month’s SAAR of 13.6M was the best result seen since August 2009. Overall incentive spending in November increased by 6% on a month-over-month basis to reach an industry average of just over $2,600 per unit. On a year-over-year basis, wholesale prices for vehicles 1-to-5 years in age remained in positive territory at 4%. Download >


Download November 2011 Guidelines

Once again automotive sales were a bright spot in the relatively somber headlines throughout October regarding the US economy. New vehicle sales are up 7% compared to last year with a sales pace of 13.2M the best since February. The used market is beginning to show signs of normal depreciation with wholesale prices on 2-5 year old vehicles according to AuctionNet data declined an average of -2.5% from September to October. Download >


Download October 2011 Guidelines

Official Used Car Guide value movement for October reflects a continuation of September’s market direction and was heavily influenced by the ongoing contraction of both supply and fuel prices. Looking across segments, subcompact, compact, and mid-size car values were hardest hit at a collective average of around -3%, while pickup and utility values moved a much more subtle -.5%. September new vehicle sales reached 1.05 million units, which was a 10% improvement over last September.  Aggressive incentive spending and moderating fuel prices added to overall truck share to the tune of 55% to 45%. We anticipate following a similar course for November.  Car and luxury vehicle downward movement should range between 2% – 3.5% with truck movement less severe, and drops at the top of the range should occur primarily in the latest three model years. Download >


Download September 2011 Guidelines

Although new vehicle sales are well off the 13-plus-million unit pace seen at the beginning of the year, August's tally was one of few economic bright spots in an otherwise dark month. August new vehicle sales reached 1.07 million units, which was 1% greater than July’s tally and an 8% improvement over last August. August’s SAAR of 12.1M was down slightly from July’s figure of 12.2, but was a 5% relative to last year.
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Download August 2011 Guidelines

Improving ever so slightly, July’s new vehicle sales tally came in at 1.06M units which was a 1% increase on both an annual and sequential basis. The seasonally adjusted annual rate of 12.2M units beat analysts’ expectations of 11.8M and was 6% higher than June’s SAAR of 11.5M. As with June, trucks outsold cars by capturing a 53% share of the market, which was a 2% gain over June’s share; this can be attributed to strong demand for newly introduced or heavily redesigned models such as the Ford Explorer and the Dodge Durango, as well as to tolerable fuel prices. Download >


Download July 2011 Guidelines

New vehicle sales for June continued the pace set in May as overall sales increased by a tepid 7% on a year-over-year basis and June’s SAAR of 11.4M marked a 3% decline relative to last month. June’s month-end days’ supply increased by five days over May to reach 54 days. Overall incentives for June were basically on par with May’s figures as OEM’s continued to show restraint on the car side but were decidedly more aggressive with trucks.  Download >


Download June 2011 Guidelines

New vehicle sales in May were a dramatic departure from the previous four months as inventory availability, lower incentives, and mixed economic news conspired to drive the month’s SAAR to 11.8M, which is the lowest figure recorded since August of last year. Download>


Download May 2011 Guidelines

New vehicle sales in April were a 18% improvement on a year-over-year basis as sales topped 1.1M. In addition, April's seasonally adjusted annual rate (SAAR) of 13.1M was an improvement over March's rate of 13.06M and marked the third time this year that the SAAR was over 13M. On the used side, AuctionNet wholesale prices for cars, CUVs, and vans were up between 1% and 3.4% on a month-over-month basis, with passenger cars recording the largest gain.  Pickups and SUV prices were both down in April on a MoM basis, falling by -1% and -.5% respectively. Download > 


Download April 2011 Guidelines

New vehicle sales in March were an improvement both sequentially and on a year-over-year basis as sales topped 1.2M. This was an increase of 25% over February and a 17% increase over March 2010. On the used side, AuctionNet wholesale prices for the month were up between .5% to 6.4% on a month-over-month basis, with passenger cars recording the largest gain and pickups and SUVs recording the smallest. Download >


Download March 2011 Guidelines >

As employment and the general economy continue to improve, the outlook looks strong for both new and used vehicle sales. AuctionNet wholesale prices are on the rise, and escalating fuel prices will play a significant role in price performance across all segments in the coming months. Download >


Download February 2011 Guidelines >

This month we’ve outlined seven key points that summarize the drivers and results of last year’s market performance. Even though used wholesale price increases have pushed closer to retail used prices, many dealers are still able to record healthy profits on the used side. We expect used vehicle prices to increase between 5% and 10% in 2011. Download >



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