Posts Tagged 'Scion FR-S'

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Toyota Says Goodbye to Scion Brand

Originally established in 2003, Toyota’s Scion was a fun, edgy brand created to tap into the youngest demographic of consumers.   About 70 percent of Scion buyers were new to the brand. With a combined average age of 36 Scion market wizards succeeded at making the marque the youngest brand in the auto industry. After a 13 year run, parent company Toyota has decided it will be closing the proverbial doors on the brand. 



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