David Paris's Articles

Cadillac is Packing its Bags and Heading to SoHo

Can a move save Cadillac from its recent sales slump? General Motors sure hopes so as the automaker recently announced its plan to move its luxury brand headquarters from Detroit to New York City’s super posh SoHo neighborhood. The move is one of the first steps recently appointed Cadillac President Johan de Nysschen is taking in order to turn the brand into a stronger competitor in the luxury marketplace. Another big announcement for the brand is the introduction of a new naming scheme which aims to compete with rival luxury brands. GM says that the next flagship Cadillac will be ...

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Wholesale Update: Used Vehicle Prices Down 3.4% in September

Used vehicle prices for units up to eight years in age are down by 3.4% so far this month, which is slightly higher than NADA’s 3% top-end forecast for the month. That said, the month’s decline remains in line with results of the past few years, as depreciation for September ranged between 2.5 – 3.6% from 2010 – 2013. If September’s figure holds, prices will have a dropped by an average of 3.2% per month since July and it would mark a streak of losses last seen in late-2011. On a prior month basis, the number of 2006 – 2014 model year units sold at au ...

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Mid-Month Update: Used Prices Fall by 3.0% So Far in August

Used vehicle depreciation for units up to eight years in age dropped by 3.0% so far in August, a figure higher than what’s typically been recorded for the month. Looking back to 2011 – 2013, previous August declines fell within a range of 1.6%-2.4%. While August’s depreciation is somewhat out of character for the month, there are a few reasons driving prices down more than usual. For starters, we believe the market is still compensating for the unusually strong spring market that was caused by temporary factors (harsh winter conditions, influx of recalls). The large chunk ...

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Cadillac to Refresh its CTS after One Year into Lifecycle

Earlier this week Cadillac announced plans to refresh the CTS for the 2015 model year. With only one year of sales under the current generation’s belt, the CTS’ update seems a bit premature, but Cadillac says the drivers behind quick change revolve around branding rather than sales performance. GM’s premium brand is actually in the process of implementing a new wreathless crest across its entire model lineup, and rather than just swapping out the old emblem with the new, they are taking the opportunity to make some updates to existing products as well. So, for the 2015 mo ...

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Ford Increases All-New F-150 Price by Only $400… Well, Sort Of

F-Series fans enthusiastically awaiting pricing information on the all-new aluminum body 2015 Ford F-150 can rest easy. Officials for the automaker just announced that the bottom line of the popular half-ton is going to grow by only $400, but that’s not where the story ends. While the prices of entry-level XL and XLT trims are slated to increase by only a couple hundred dollars, top of the line versions will see prices increase by as much as $3,600. The entry-level 2015 F-150 XL will start at a modest $26,615, while stepping up to the XLT will cost $31,890, which are increases of ...

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GM Orders Sales Halt of the Cadillac CTS and SRX

  The recall storm cloud hanging over GM’s head continues to grow as the automaker recently ordered Cadillac dealers to stop selling its popular CTS and SRX models because it does not have a fix yet for the 554,000 cars recalled in late June. The most recent Cadillac recall is over an issue where engines can be shut off if the driver’s knee bumps the ignition key. When bumped the key moves out of the “run” position causing the engine to shut off, ultimately disabling the power-assisted steering, brakes and airbags. While this is similar to the problem ...

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Chevrolet Corvette Stingray Dominates Sports Car Sales

  Chevrolet Corvette sales have been on fire since the brand introduced its completely redesigned C7 Stingray for the 2014 model year. Through June of this year Chevrolet has managed to sell 17,744 new Stingrays compared to 5,673 over the course of the same period in 2013, equating to a 213% increase in sales. To put the recent success of the Stingray into perspective, consider that through June of this year Porsche has only managed to sell 5,169 911s and SRT has only sold 354 Vipers. Even the far less expensive Nissan 370Z doesn’t come close either with only 4,114 total s ...

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2015 Chrysler 200: Can One Car Save A Brand?

Chrysler Group’s sales have been on fire for over 4 years now, with May marking the automaker’s 50th consecutive month of year-over-year sales growth. Much of Chrysler Group’s success can be attributed toward the continued success of Jeep and Ram brands. In May, Jeep had its single best month of sales ever, while Ram and Dodge sales were the best they’ve been in the past nine and seven years, respectively. Even Fiat, a brand which has struggled to catch traction in the U.S. since its launch three years ago, managed to have its best sales month ever last month. ...

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Toyota Motor Corporation Still on Top in 2014

We recently published a blog post on The BrandZ™ Top 100 Most Valuable Global Brands 2014 report, which named Toyota as the number one global automotive brand this year with an estimated value of $29.6 billion. In order to claim the top spot, Toyota beat out some other big manufacturers like second place BMW with an estimated brand value of $25.7 billion. Rounding out the top five automotive spots were Mercedes-Benz, Honda and Nissan with respective brand values of $21.5 billion, $14.1 billion and $11.1 billion. The BrandZ study determines brand value by calculating the sum of all ...

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BrandZ Names Toyota Most Valuable Car Brand

Highly esteemed market-research firm Millward Brown recently published The BrandZ™ Top 100 Most Valuable Global Brands 2014, a report that named Toyota as the number one global automotive brand this year. Toyota's estimated value of $29.6 billion puts it at an increase of 21% over last year’s figure. Toyota is the largest carmaker in total units for a second consecutive year, followed closely by GM and Volkswagen. Exports and a weakened yen can be attributed to Toyota's growth. While this increase is impressive, the brand slipped three places to the 26th position on the ...

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