Joseph Choi's Articles

Mazda Looks to Capitalize on Recent Success with New Opportunities

Over the past several years, Mazda Motors has been on a roller coaster ride that has seen it go from a financial state of perennial losses to one of record profits, with many factors playing a part in the company’s turnaround. Being the small automaker that it is, Mazda lacks deep pockets to reach into during difficult times and doesn’t enjoy the same level of financial stability as its larger Japanese counterparts, which has made for an uncertain future at times. With its solid track record as a technological innovator and a little bit of good fortune, however, the automaker i ...

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Hyundai Shifts into High Gear with its Second-Generation Genesis Sedan

For much of its history, Hyundai was known as a manufacturer of cheap, uninspired vehicles that were widely underappreciated by much of the automotive community. However, the winds of change arrived at the 2007 New York International Auto Show when the brand revealed its Concept Genesis Premium Sports Sedan. The concept would prove to be a preview of the all-new Genesis sedan, which went on sale in the United States in June 2008 and extended the brand’s reach into luxury territory with premium packaging that included company firsts, such as a rear-wheel drive setup and optional 4.6-l ...

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N.A. Production Review: Future Growth Driven by New Models (part III)

The second blog post in this series focused on production volume forecasts for General Motors, Honda Group and Mazda Motors based on an examination of LMC’s productive vehicle data. The final post in the series will focus on three additional manufacturers: Renault-Nissan Group, Toyota Group and Volkswagen Group. Click here for the first post in the series. Renault-Nissan Group As was mentioned earlier, Nissan built its newest plant in Aguascalientes, Mexico, where it will also build cars for Mercedes in the future; for the time being, the sole model being produced is the Sentra sedan. ...

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N.A. Production Review: Future Growth Driven by New Models (part II)

The first post in this series focused on production volume forecasts for Daimler (Mercedes-Benz), Fiat-Chrysler Group and Fuji Heavy (Subaru) based on an examination of LMC’s productive vehicle data. This post will focus on three additional manufacturers: General Motors, Honda Group and Mazda Motors. Check back for the third and final post of the series next week. General Motors GM has multiple new models coming in the next few years and the first to make its appearance will be the Chevrolet City Express by the end of 2014, which is expected to reach roughly 20,000 units per year. The ...

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N.A. Production Review: Future Growth Driven by New Models (part I)

The auto industry has come a long way in its recovery from the global recession, and the resulting optimism among automakers suggests that production volumes will continue to grow in the coming years. Since bottoming out at 12.6 million units in 2009, light vehicle sales in North America have grown by an annual average of 10%, with sales reaching a total of 18.3 million in 2013. Mimicking sales trends, production in North America has also grown over the past few years to keep up with recovering demand.  According to LMC Automotive data,  a total of 16.1 million vehicles were produc ...

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Automakers Win Big on Super Bowl XLVIII Ads

Last Sunday night in a highly-anticipated matchup of the #1-ranked defense and #1-ranked offense, the Seattle Seahawks triumphed over the Denver Broncos 43-8 in Super Bowl XLVIII. Watched by an average audience of 111.5 million people, this year’s Super Bowl had the highest viewership of any television program in U.S. history. Every year, businesses and organizations take advantage of the championship game’s high visibility by airing advertisements in hopes of striking a chord with consumers. However, with this year’s event being the most watched ever, those who bought air ...

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Detroit Auto Show 2014: Many Automakers Exhibit a Need for Speed

The 2014 North American International Auto Show (NAIAS) exceeded all expectations as the biggest show in years and automakers were sure to make lasting impressions during their press conferences on January 13 and 14. Ford started things off with the much anticipated reveal of its next generation F-150 while Honda presented its new Fit and Chrysler showed off its new 200, but for the most part, the overarching theme of the show was undoubtedly performance. With brands looking to add exhilaration and spice to their product lineups in hopes of appealing to new buyers, many identified the Detroi ...

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Large Pickups on the Move Due to Post-Recession Rebound in Demand

America is a nation known as “The Great Salad Bowl” because of the multicultural makeup of its people – similar to salad ingredients – and this diverse collection of backgrounds is what makes this country as great as it is distinct. This mixture and exchange of customs, ethnicities and beliefs serves as a foundation from which the United States has advanced into an ever-changing “America” with a uniqueness that’s all its own. Consequently, we have developed our own tastes, such as a penchant for football and automobiles, and few things are more mar ...

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Mitsubishi Looks to Make a Comeback in its Race for Survival

For decades, Mitsubishi competed in various forms of racing, particularly off-road and rally racing, and achieved much success despite not being a major auto manufacturer. In doing so, the company demonstrated its engineering prowess, which spawned generations of vehicles utilizing Mitsubishi’s famed all-wheel drive technologies. In recent years, however, the Japanese brand has skidded into a series of rough patches and has seemingly lost its way in the form of falling sales figures. With much of the competition leaving Mitsubishi in the dust, doubts have arisen over the viability of ...

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BMW Raises the Bar at the 2013 L.A. Auto Show

The 2013 Los Angeles Auto Show opened its doors last week at the L.A. Convention Center, where many of the industry’s largest automakers welcomed the press and presented their most exciting and newest vehicles. As the first major event in the U.S. auto show season, anticipation was high as to what would be in store this year. After having cut back during the recession, automotive companies are beginning to respond to the rebound in auto sales by establishing a greater presence at the world’s biggest auto shows; that was certainly the case at this year’s L.A. auto show. ...

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