From the category archives: Market Analysis and Forecasts

Cadillac is Packing its Bags and Heading to SoHo

Can a move save Cadillac from its recent sales slump? General Motors sure hopes so as the automaker recently announced its plan to move its luxury brand headquarters from Detroit to New York City’s super posh SoHo neighborhood. The move is one of the first steps recently appointed Cadillac President Johan de Nysschen is taking in order to turn the brand into a stronger competitor in the luxury marketplace. Another big announcement for the brand is the introduction of a new naming scheme which aims to compete with rival luxury brands. GM says that the next flagship Cadillac will be ...

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Wholesale Update: Used Vehicle Prices Down 3.4% in September

Used vehicle prices for units up to eight years in age are down by 3.4% so far this month, which is slightly higher than NADA’s 3% top-end forecast for the month. That said, the month’s decline remains in line with results of the past few years, as depreciation for September ranged between 2.5 – 3.6% from 2010 – 2013. If September’s figure holds, prices will have a dropped by an average of 3.2% per month since July and it would mark a streak of losses last seen in late-2011. On a prior month basis, the number of 2006 – 2014 model year units sold at au ...

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2015 New Model Introduction and Redesign Review: Non-Luxury Models

Today’s blog wraps up the three part series that highlights new or redesigned models for the 2015 model year. Part 1 covered the importance of new product to manufacturer growth plans and details ‘15MY introductions at a market level and by brand. Parts II looked at changes in Luxury segments, while our final blog covers Non-Luxury models. Large, Mid-Size and Compact Utility Vehicles 2015 Chevrolet Tahoe/Suburban full-size SUVs are all-new, powered by a 5.3L 355hp V8 engine and optional Magnetic Ride Control. Inside, both feature three rows of seats with room for up to nine p ...

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Subaru Refuses to Slow Down, Boosts 2014 Forecast to 500K Units

For six consecutive years and counting, the emerging automotive force that is Subaru has increased its total sales and forecasted a target of 460,000 units in the United States for 2014. This month, Subaru of America announced that its sales objective needed to be adjusted, not because business was slowing down, but because its momentum now has it on pace to crush its previous target. Through August, with sales up 19% year-to-date, the automaker elevated its forecasted sales figure to 500,000 units, a feat it has never accomplished before in America. With the company’s deliveries already ...

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2015 New Model Introduction and Redesign Review: Luxury Models

Today’s blog is the second of three that highlight new or redesigned models for the 2015 model year. Part 1 covers the importance of new product to manufacturer growth plans and details ‘15MY introductions at a market level and by brand. Parts II and III will cover introductions of specific models by segment. Luxury Large, Mid-Size, and Compact Utility Vehicles 2015 Cadillac Escalade/Escalade ESV offers an entirely new look for the fourth generation model with sharper lines.  Equipped with an even more powerful engine, 6.2L 420hp V8 and a quieter cabin. 2015 ...

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Volkswagen Trims Line-up with Departure of Eos

Beginning in 2013, things took a turn for the worse for Volkswagen of America following a period of accelerated growth when the company took the market by storm. Sales have fallen every month since April 2013, a streak of 17 months, and the percent change in sales year-over-year declined by double-digits in 10 out of the past 12 months. With the bulk of VW’s sales coming from only two models, the Jetta and Passat sedans that accounted for over 66% of sales year-to-date, the brand has begun to trim its lowest-volume vehicles, beginning with the Routan mini-van. After being on the market s ...

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2015 New Model Introduction and Redesign Review: A Year of Change

Today’s blog is the first of three that will highlight new or redesigned models for the 2015 model year. Part 1 covers the importance of new product to manufacturer growth plans and details ‘15MY introductions at a market level and by brand. Parts II and III will cover introductions of specific models by segment. Manufacturers have a lot on the line when it comes to new model introductions and redesigns. Years of planning and millions of dollars are invested in each new model launch with no guarantee the market will embrace an automaker’s efforts. An ugly miss can force ...

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The 2015 Ford Expedition Looks to Sneak Up on Competition

Although the current Ford Expedition has been on sale since the 2007 model year, its presence has been little felt over the past several years while the large utility segment’s share of the industry has dwindled. Between 2009 and 2013, the automotive market grew by 59% and dwarfed the 14% growth of the large SUV segment, which shrunk to a 1.7% share of the industry’s sales in 2013. Remarkably, the Ford Expedition accounted for a mere 15% of the segment’s sales during that time compared to the 72% share enjoyed by rival products from General Motors. However, Ford Motor Com ...

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Mid-Month Update: Used Prices Fall by 3.0% So Far in August

Used vehicle depreciation for units up to eight years in age dropped by 3.0% so far in August, a figure higher than what’s typically been recorded for the month. Looking back to 2011 – 2013, previous August declines fell within a range of 1.6%-2.4%. While August’s depreciation is somewhat out of character for the month, there are a few reasons driving prices down more than usual. For starters, we believe the market is still compensating for the unusually strong spring market that was caused by temporary factors (harsh winter conditions, influx of recalls). The large chunk ...

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Red Hot Chevy Camaro Extends Lead over Competition

Back in 2007, the major motion picture Transformers hit theaters as a summer blockbuster and was hugely successful in its revitalization of the popular robot franchise that first appeared in the 1980s. Sharing in the commercial success of the movie was General Motors, which showcased several of its product offerings as Autobot protagonists to great effect. Disguised as a weathered yellow 1977 second-generation Camaro, Bumblebee made his first appearance before modernizing his look to that of the fifth-generation Camaro prototype, dropping the jaws of muscle car fans around the world in the ...

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