From the category archives: Market Analysis and Forecasts

2014 Los Angeles Auto Show Preview

Members of NADA Used Car Guide’s valuation staff are eagerly gearing up to attend the annual Los Angeles Auto Show, which kicks off next week at the Los Angeles Convention Center. Press preview days begin on Tuesday, November 18 and will run through Thursday, November 20. After the press preview days are over, the show will then transition to public days which run through November 30. Lots of exciting new product introductions are scheduled, which should make for a great event. Looking at the press conference schedule, four performance oriented models stand out because of the impo ...

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DRIVEN: 2015 Chevrolet Corvette Stingray Convertible

Location: WAPA Rally 2014, Boyds, Maryland Having been on sale for over six decades, the Chevrolet Corvette needs no introduction and with 28,909 sales October year-to-date, up 146% versus last year, it continues to be a major player among American muscle aficionados. As its current sales rate indicates, the C7 Corvette, which came out last year, has truly outdone itself and has separated itself from all those that came before it. The newest-generation model has already sold more units in 2014 than the C6 did as far back as 2008, with two sales months remaining this year. There is no be ...

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Fast Cars & Fun Times at Washington Automotive Press Association (WAPA) Rally 2014

On October 24, 2014, the Washington Automotive Press Association (WAPA) held its annual “WAPA Rally” at Little Seneca Lake in Boyds, Maryland, roughly 25 miles northwest of our nation’s Capital. The quiet rural environment provided a fantastic backdrop for the event, which served as an opportunity for us to explore and drive a wide variety of vehicles from well over a dozen brands. In addition, a number of company representatives were on hand to network with and offer their product knowledge, but the highpoint of the day was certainly getting behind the wheel of the cars. ...

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Lexus and Toyota Expected Reliability Tops Consumer Reports 2014 Survey

Consumer Reports just released its Annual Auto Reliability Survey, and the top two spots look very similar to 2013’s results with both Lexus and Toyota at the top of the list. Among other top contenders, Mazda improved its ranking by two spots relative to 2013 to land in third place, while Honda upgraded its ranking by four spots to secure fourth overall. Rounding out the top five spots, Audi slipped by one position compared to 2013, but still managed to secure the fifth spot overall. Infiniti was one of the biggest disappointments on Consumer Report’s list, dropping 14 spot ...

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New AWD Strategy Makes More Sense of Acura’s Product Marketing

For Acura fans from yesteryear who recall the merits of iconic cars such as the Integra, Legend and NSX, Honda’s luxury brand has increasingly become a source of frustration. When Acura initially hit the U.S. luxury market in 1986, ahead of any of its Japanese peers, it was a progressive brand with regards to its technological ingenuity and quickly became a massive success as a fledgling luxury marque. Unfortunately, questionable marketing and design decisions along with a lack of innovation in engineering led to the stagnation of the brand’s growth over the past decade, but sp ...

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Cadillac is Packing its Bags and Heading to SoHo

Can a move save Cadillac from its recent sales slump? General Motors sure hopes so as the automaker recently announced its plan to move its luxury brand headquarters from Detroit to New York City’s super posh SoHo neighborhood. The move is one of the first steps recently appointed Cadillac President Johan de Nysschen is taking in order to turn the brand into a stronger competitor in the luxury marketplace. Another big announcement for the brand is the introduction of a new naming scheme which aims to compete with rival luxury brands. GM says that the next flagship Cadillac will be ...

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Wholesale Update: Used Vehicle Prices Down 3.4% in September

Used vehicle prices for units up to eight years in age are down by 3.4% so far this month, which is slightly higher than NADA’s 3% top-end forecast for the month. That said, the month’s decline remains in line with results of the past few years, as depreciation for September ranged between 2.5 – 3.6% from 2010 – 2013. If September’s figure holds, prices will have a dropped by an average of 3.2% per month since July and it would mark a streak of losses last seen in late-2011. On a prior month basis, the number of 2006 – 2014 model year units sold at au ...

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2015 New Model Introduction and Redesign Review: Non-Luxury Models

Today’s blog wraps up the three part series that highlights new or redesigned models for the 2015 model year. Part 1 covered the importance of new product to manufacturer growth plans and details ‘15MY introductions at a market level and by brand. Parts II looked at changes in Luxury segments, while our final blog covers Non-Luxury models. Large, Mid-Size and Compact Utility Vehicles 2015 Chevrolet Tahoe/Suburban full-size SUVs are all-new, powered by a 5.3L 355hp V8 engine and optional Magnetic Ride Control. Inside, both feature three rows of seats with room for up to nine p ...

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Subaru Refuses to Slow Down, Boosts 2014 Forecast to 500K Units

For six consecutive years and counting, the emerging automotive force that is Subaru has increased its total sales and forecasted a target of 460,000 units in the United States for 2014. This month, Subaru of America announced that its sales objective needed to be adjusted, not because business was slowing down, but because its momentum now has it on pace to crush its previous target. Through August, with sales up 19% year-to-date, the automaker elevated its forecasted sales figure to 500,000 units, a feat it has never accomplished before in America. With the company’s deliveries already ...

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2015 New Model Introduction and Redesign Review: Luxury Models

Today’s blog is the second of three that highlight new or redesigned models for the 2015 model year. Part 1 covers the importance of new product to manufacturer growth plans and details ‘15MY introductions at a market level and by brand. Parts II and III will cover introductions of specific models by segment. Luxury Large, Mid-Size, and Compact Utility Vehicles 2015 Cadillac Escalade/Escalade ESV offers an entirely new look for the fourth generation model with sharper lines.  Equipped with an even more powerful engine, 6.2L 420hp V8 and a quieter cabin. 2015 ...

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