From the category archives: Market Analysis and Forecasts

2015 Ford Mustang Raises the Pony Car Bar

The Ford Mustang has been one of America’s most iconic cars for that last 50 years. First introduced back in 1964, the Mustang has been a strong contender against rival models ever since. Similar to how the 1964 Mustang provided the original template for the pony car class, the all-new 2015 Mustang has redefined the modern day segment and raised the bar to an entirely new level in the process. The 2015 Mustang is not only powerful in a straight line, but also extremely planted thanks to a complete overhaul of the rear suspension. Gone is the solid rear axle that has been one of th ...

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Amid Slumping Sales, Will Scion Adjust its Brand Strategy?

When Toyota introduced Scion to the American market in the early 2000s, it was easy to view the nascent brand as an appropriate channel through which it could reach a new demographic of customers. Scion, which in English translates to “descendant of” from an old French word with Germanic roots, was a brand designed to target younger car buyers by means of progressive, youth-centric marketing and transparent pricing to appeal to a forward-thinking, fast-evolving 20’s crowd. Business quickly took off with yearly sales reaching 173,034 vehicles in 2006, which represen ...

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As Dusk Settles on the Lancer EVO, Mitsubishi Ushers in a New Era

Since the early 2000s, coinciding with Mitsubishi Motors North America’s decline in sales and market share, consumer awareness of the small Japanese brand has steadily diminished and has largely become forgotten among mainstream car buyers. Financial struggles and a limited product portfolio perennially has the automaker identified as a brand expected to disappear from the U.S. market, yet the company is refusing to give up with positive signs emerging that things are headed in the right direction. While value retention remains a weak spot, sales are trending upward and the dealer ne ...

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CUVs Make Big Impression at the 2014 L.A. Auto Show

At the 2014 Los Angeles Auto Show Press & Trade Days, which ran from November 18-20, there were a plethora of exciting new vehicles on display, many of them on the sporty side. Ford impressed with its Shelby GT350 Mustang muscle car, BMW blended speed and versatility with its X5 M and X6 M utility vehicles, and Acura pushed its ILX into sport sedan territory. A set of CUV offerings, however, despite their lack of flash and glamour, arguably made the biggest impression as vehicles most likely to make a significant impact on the industry in the future. Honda HR-V After debuting in ...

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2014 Los Angeles Auto Show Preview

Members of NADA Used Car Guide’s valuation staff are eagerly gearing up to attend the annual Los Angeles Auto Show, which kicks off next week at the Los Angeles Convention Center. Press preview days begin on Tuesday, November 18 and will run through Thursday, November 20. After the press preview days are over, the show will then transition to public days which run through November 30. Lots of exciting new product introductions are scheduled, which should make for a great event. Looking at the press conference schedule, four performance oriented models stand out because of the impo ...

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DRIVEN: 2015 Chevrolet Corvette Stingray Convertible

Location: WAPA Rally 2014, Boyds, Maryland Having been on sale for over six decades, the Chevrolet Corvette needs no introduction and with 28,909 sales October year-to-date, up 146% versus last year, it continues to be a major player among American muscle aficionados. As its current sales rate indicates, the C7 Corvette, which came out last year, has truly outdone itself and has separated itself from all those that came before it. The newest-generation model has already sold more units in 2014 than the C6 did as far back as 2008, with two sales months remaining this year. There is no be ...

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Fast Cars & Fun Times at Washington Automotive Press Association (WAPA) Rally 2014

On October 24, 2014, the Washington Automotive Press Association (WAPA) held its annual “WAPA Rally” at Little Seneca Lake in Boyds, Maryland, roughly 25 miles northwest of our nation’s Capital. The quiet rural environment provided a fantastic backdrop for the event, which served as an opportunity for us to explore and drive a wide variety of vehicles from well over a dozen brands. In addition, a number of company representatives were on hand to network with and offer their product knowledge, but the highpoint of the day was certainly getting behind the wheel of the cars. ...

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Lexus and Toyota Expected Reliability Tops Consumer Reports 2014 Survey

Consumer Reports just released its Annual Auto Reliability Survey, and the top two spots look very similar to 2013’s results with both Lexus and Toyota at the top of the list. Among other top contenders, Mazda improved its ranking by two spots relative to 2013 to land in third place, while Honda upgraded its ranking by four spots to secure fourth overall. Rounding out the top five spots, Audi slipped by one position compared to 2013, but still managed to secure the fifth spot overall. Infiniti was one of the biggest disappointments on Consumer Report’s list, dropping 14 spot ...

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New AWD Strategy Makes More Sense of Acura’s Product Marketing

For Acura fans from yesteryear who recall the merits of iconic cars such as the Integra, Legend and NSX, Honda’s luxury brand has increasingly become a source of frustration. When Acura initially hit the U.S. luxury market in 1986, ahead of any of its Japanese peers, it was a progressive brand with regards to its technological ingenuity and quickly became a massive success as a fledgling luxury marque. Unfortunately, questionable marketing and design decisions along with a lack of innovation in engineering led to the stagnation of the brand’s growth over the past decade, but sp ...

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Cadillac is Packing its Bags and Heading to SoHo

Can a move save Cadillac from its recent sales slump? General Motors sure hopes so as the automaker recently announced its plan to move its luxury brand headquarters from Detroit to New York City’s super posh SoHo neighborhood. The move is one of the first steps recently appointed Cadillac President Johan de Nysschen is taking in order to turn the brand into a stronger competitor in the luxury marketplace. Another big announcement for the brand is the introduction of a new naming scheme which aims to compete with rival luxury brands. GM says that the next flagship Cadillac will be ...

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