From the category archives: Market Analysis and Forecasts

Cadillac’s Strategy to Become the World Standard, Again: Part I

Among domestics, Cadillac has long been the number one luxury brand in the United States, however, a significant gap exists between leading import brands, Mercedes-Benz, BMW, Lexus. Over the past few years, Cadillac found itself jostling for fourth place with Acura and Audi. With competition ever-stiffening in the luxury market, the domestic automaker needed to rethink its strategy in order to better position itself for future success. As a result, General Motors shook things up last summer and appointed former Audi and Infiniti executive Johan de Nysschen as President of Cadillac. De Nysschen’s appointment was driven with an eye on transforming the American nameplate into a truly global brand. Having already made headlines with the announcement of Cadillac’s relocation to New York City as a separate business unit ― as well as new pricing strategy with higher sticker prices ― Johan is well on his way to changing how the brand does business. Last week at the 2015 Washington Auto Show, the Caddy president delivered the event’s keynote address where he outlined the automaker’s aggressive plans in the areas of dealer development, manufacturing and product strategy.

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Used Price Update: Wholesale Prices Remain Unchanged Mid-Month

After increasing by 0.3% on a prior month basis in December, wholesale prices for used vehicles up to eight years in age remain unchanged through the first half of January. This month’s preliminary results are right in line with NADA’s forecast and also what’s typically recorded during January. Looking back to the same period from 2012 through 2014, previous price movement fell within a range of -0.4% to 0.2%.

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Photos Galore: 2015 Detroit Auto Show

This year’s North American International Auto Show in Detroit was full of excitement, particularly for fast car aficionados and utilitarian enthusiasts, and it left a lasting impression on us. We made sure to visually document it all for you as a result. Be sure to check out our Facebook photo album and Twitter feed for a photo smorgasbord of all the action!

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NADA UCG is Off to Detroit! - NAIAS 2015 Preview

As the Detroit Auto Show is the largest and most substantial event in the auto show circuit, automakers have consistently used it as an opportunity to make a splash and showcase their best wares. With the 2015 show being no different, we have identified a few of the most anticipated showings for this year.

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Smaller Asian Imports Crushed It In 2014 ― Here’s How

Smaller Asian brands Hyundai, Mazda and Subaru all have a lot to be proud of when looking back at 2014. Each had a hugely successful year in terms of new vehicle sales.  Due in a large part to exciting new products, the brands were all able to ignite consumer interest in their offerings.

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From Temporary to Permanent, Car Rentals Educate on Future Purchases

From business trips to vacation or holiday travel, renting a car or truck always coincides with some sort of unique occasion, and these events offer drivers the opportunity to log valuable seat time in models that may find their way on to, or off of, auto

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New Toyota Tacoma Aims to Stay On Top Of Mid-Size Pickup Segment

After years of little to no manufacturer attention in the mid-size pickup segment, there has finally been a resurgence in which major brands are either returning to the segment or revamping old products. The 2015 Chevrolet Colorado was recently named Motor Trend Truck of the Year after its absence from the segment since the 2012 model year, and Toyota just announced that it would be showing off the all-new 2016 Tacoma at the 2015 Detroit Auto Show in January.

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2015 Ford Mustang Raises the Pony Car Bar

The Ford Mustang has been one of America’s most iconic cars for the last 50 years. First introduced back in 1964, the Mustang has been a strong contender against rival models ever since. Similar to how the 1964 Mustang provided the original template for the pony car class, the all-new 2015 Mustang has redefined the modern day segment and raised the bar to an entirely new level in the process. The 2015 Mustang is not only powerful in a straight line, but also extremely planted thanks to a complete overhaul of the rear suspension. Gone is the solid rear axle that has been one of th ...

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Amid Slumping Sales, Will Scion Adjust its Brand Strategy?

When Toyota introduced Scion to the American market in the early 2000s, it was easy to view the nascent brand as an appropriate channel through which it could reach a new demographic of customers. Scion, which in English translates to “descendant of” from an old French word with Germanic roots, was a brand designed to target younger car buyers by means of progressive, youth-centric marketing and transparent pricing to appeal to a forward-thinking, fast-evolving 20’s crowd. Business quickly took off with yearly sales reaching 173,034 vehicles in 2006, which represen ...

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As Dusk Settles on the Lancer EVO, Mitsubishi Ushers in a New Era

Since the early 2000s, coinciding with Mitsubishi Motors North America’s decline in sales and market share, consumer awareness of the small Japanese brand has steadily diminished and has largely become forgotten among mainstream car buyers. Financial struggles and a limited product portfolio perennially has the automaker identified as a brand expected to disappear from the U.S. market, yet the company is refusing to give up with positive signs emerging that things are headed in the right direction. While value retention remains a weak spot, sales are trending upward and the dealer ne ...

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