From the category archives: Market Analysis and Forecasts

Outgoing Honda Ridgeline’s High Retention Sets Bar for its Successor

At the recent 2016 North American International Auto Show in Detroit, there was much anticipation regarding whether Honda would be able to best its successes from 2015. Last year proved to be huge for the Honda brand in the United States as it set a new calendar year record for light truck sales with 661,188 deliveries, a nearly 12% improvement over prior year. In order to continue its sales push, however, the automaker will need to revitalize its Ridgeline nameplate, which is exactly what it set out to do in Detroit this year.

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Will the 2017 Acura NSX Present the Same Value Proposition as its Predecessor?

Acura recently released pricing information for its much anticipated 2017 NSX and unsurprisingly the supercar will carry a lofty price tag to match its high expectations. Pricing will start at $157,800, including destination, but those looking for all the trimmings will have to pony up $207,500. While the newest NSX is certainly a vehicle only afforded by individuals with deep pockets, it is important to remember the original model wasn’t exactly cheap either despite having a much lower MSRP. What made the previous generation NSX particularly special, however, was its ability to hold its value over the years, which is something the new NSX will try to duplicate in addition to meeting its obvious design and performance goals.

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Korean Automakers’ Rental Penetration Levels not a Red Flag

Last week, Automotive News published an interesting piece analyzing changes in the rental market over the past few years. The article concluded that as domestic automakers General Motors and Ford Motor Company have lowered sales to rental fleets, Asian brands led by Hyundai and Kia from South Korea have stepped in to fill the gap with increased fleet deliveries of their own. A deeper dive, however, reveals that although the Koreans’ current rental penetration is higher than it was a few years ago, it is fairly modest by Korean standards over the past decade.

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2016 Mazda CX-9 May See a Value Retention Boost

At the 2015 Los Angeles Auto Show a few weeks ago, Mazda Motor Corporation President and CEO Masamichi Kogai revealed the brand’s newest-generation CX-9 model, a seven passenger crossover. It was a celebration of sorts as the three-row crossover is the final model in the product lineup to transition to Mazda’s Kodo design language. Resultantly, the unveiling was the completion of a shift to a new era for the company with a new look and array of SkyActiv technologies. Thus far, the transformation has had a positive effect on the brand’s portfolio, but to get a sense of how one-year value retention may improve for the 2016 CX-9, we will analyze the company’s three highest-volume models, the CX-5, Mazda3 and Mazda6 during the periods each model was updated.

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Volkswagen Diesel Price Update — Week 11

Wholesale auction prices of 2.0-liter diesel engine Volkswagen Jettas and Passats — the most voluminous of those involved in the automaker’s well-publicized emissions violation issue — have fallen by approximately 13% to 16% since the U.S. Environmental Protection Agency (EPA) issued its initial notice of violation (NOV) mid-September. 

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Analysis: BMW i8 Offers Value and Performance

In 2011, the BMW i8 Concept plug-in hybrid electric vehicle was unveiled at the International Motor Show Germany and featured in the blockbuster film, Mission: Impossible – Ghost Protocol. With its futuristic design and bold color scheme, the car was truly a sight to be seen; however, as the electric supercar was the product of the automaker’s nascent BMW i division, it remained to be seen if the car had the substance to match its style.

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Volkswagen Diesel Price Update — Week 6

Gas-powered Jetta and Passat prices for model years 2011-2013 have generally fallen by amounts similar to those of their respective segments. Six weeks post-notice of violation, 2011-2013 gas-powered Jetta prices declined by a range of 5% – 10% compared to the four week period prior to the EPA’s NOV. During the same period, compact car prices overall fell by an average of 4%.

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Volkswagen Emissions Issue Update – Week 5

Regarding wholesale auction prices, not much has changed compared to last week. Gas-powered Jetta and Passat prices for model years 2011-2013 have fallen by amounts similar to those of their respective segment. In the five most recent weeks post-issue, 2011-2013 gas-powered Jetta prices declined by a range of 4.2% – 9.2%. During this same period compact car segment prices were down by an average of 3.2% – 3.9%. Similar to the Jetta, 2012 – 2013 gas-powered Passat prices have declined by 1.9% – 6.8%, whereas average midsize car prices declined by 3.1% – 3.8%.

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Volkswagen Emissions Issue Update – Week 4

Wholesale auction prices, gas-powered Jetta and Passat prices for model years 2011-2013 have fallen by amounts similar to those of their respective segment.

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Mazda Brings 2016 MX-5 Miata Back to Basics

When the Mazda MX-5 Miata was introduced 25 years ago, it made a huge impression and was named “Most Trouble-Free Sports Car” in the 1990 J.D. Power Initial Quality Study (IQS). By 1991, the small, lightweight roadster won over the hearts of its drivers worldwide and achieved nearly 30,000 registrations in the United States alone. Although Miata volume has steadily declined since its peak, the iconic car remains a fan favorite and holds the title of best-selling two-seat sports car of all time. As evidence the Miata hasn’t rested on its laurels, the roadster has regularly earned recognition as a J.D. Power award winner over the years, including its most recent award in the 2015 IQS Compact Sports Car Segment.

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