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It will be interesting to see what happens to the used vehicle value of Dodge's quickest new model, the 2018 Challenger SRT Demon. Demand appears to be very high as some dealerships began taking deposits even before they received word of allocation numbers from Dodge. To stem the ill-advised practice, Dodge released guidelines and an allocation plan to ensure fairness and orderliness for all potential buyers.

According to the plan implemented in June by Dodge:

  • New Dodge Challenger SRT Demon starts at a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $84,995 (including $1,700 gas guzzler tax, excluding $1,095 destination); Demon crate unleashes full power for $1
  • Demons sold at or below MSRP will receive priority scheduling resulting in lower serial numbers; Demons sold at a price that exceeds MSRP will be produced after priority production is completed
  • Dealers can only order as many Demons as they are allocated
  • New Demon Concierge hotline and website to provide direct communication for customers and dealers to track their order
  • U.S. dealers can start placing orders for the Demon on Wednesday, June 21
  • Production of limited-edition, serialized, single model-year (3,000 United States/300 Canada) Challenger SRT Demon begins later this summer; deliveries to Dodge//SRT dealers to begin this fall

For enthusiasts interested Dodge's most powerful vehicle ever, the retention value of the vehicle will likely stay extremely high, if not appreciate, over the next few years. Of course, this is all speculation and not a data based forecast, so keep that in mind if you are in the market for the dragstrip-ready coupe.

Speaking of depreciation, the exhaust note of the 840 horsepower car doesn't ever seem to lower in volume. See what we mean in this video of a 2018 Dodge Challenger SRT Demon launching at a dragstrip.