F-Series fans enthusiastically awaiting pricing information on the all-new aluminum body 2015 Ford F-150 can rest easy. Officials for the automaker just announced that the bottom line of the popular half-ton is going to grow by only $400, but that’s not where the story ends. While the prices of entry-level XL and XLT trims are slated to increase by only a couple hundred dollars, top of the line versions will see prices increase by as much as $3,600.
The entry-level 2015 F-150 XL will start at a modest $26,615, while stepping up to the XLT will cost $31,890, which are increases of only roughly $400 for both compared to similarly-equipped 2014 models. The price of the midlevel Lariat will grow by about $1,000 to reach $39,880. At the top of the line, King Ranch and Platinum variants are seeing the biggest price hikes. King Ranch pricing will increase by about $3,600 to $49,460 and Platinum pricing is set to grow by about $3,000 to $52,155. All prices include destination fees.
The F-150 has been America’s best-selling truck for 37 consecutive years and America’s best-selling vehicle for 32 years. In recent years, combined sales of the XL and XLT have accounted for roughly 70% of all F-150 sales, so it’s important that Ford was able to keep pricing relatively unchanged on those trims. Ford spokesmen Mike Levine said that in 2015 the XL, XLT and Lariat trims are expected to make up about 85% of all F-150 sales.
“F-150 is well-known for being Built Ford Tough. Now, it is both tough and smart,” said Mark Fields, Ford Motor Company chief operating officer. “The all-new F-150 redefines the future of trucks, and it is yet another example of our One Ford plan producing vehicles that serve customers with a commitment to the very best quality, fuel efficiency, safety, smart design and value.”
Because of the aluminum body, Ford was able to trim up to 700 pounds of weight from the 2015 F-150 to help it tow more, haul more, accelerate quicker and stop shorter, which contribute to its overall capability and efficiency. Ford says that the 2015 F-150 is projected to be the most efficient F-150 yet, but they have not completed the fuel efficiency certification process yet and will share details closer to launch later this year.
While it’s great that Ford is able to make the 2015 F-150 more efficient by shedding some weight, aluminum bodied cars and trucks inherently cost more to produce, and they’re also more difficult to repair when damaged. Earlier this year at the NADA Convention & Expo in New Orleans, representatives from Ford told dealers that the all-new aluminum bodied F-150 would not be more expensive to repair than the outgoing model. While aluminum repair tools and parts are more expensive, Ford said, the new panels are designed to be installed quickly and easily which will reduce overall labor costs. To ease with the transition from steel to aluminum, Ford is offering franchised dealerships with body shops a 20% discount on equipment and training through October.
Using aluminum is risky for the automaker; it’s more expensive produce and more costly for owners to insure down the road. However, Ford remains positive that it’s a step in the right direction, similar to the risk they took back in 2011 with the introduction of the twin-turbocharged EcoBoost V-6. Pre-2011, if a half-ton F-150 didn’t have a V8 it was considered anemic, but now buyers love the efficiency and power that the Ecoboost offers. In the large pickup segment, Ford’s always been a trendsetter and the all-new 2015 F-150 definitely raises the bar.