After years of little to no manufacturer attention in the mid-size pickup segment, there has finally been a resurgence in which major brands are either returning to the segment or revamping old products. The 2015 Chevrolet Colorado was recently named Motor Trend Truck of the Year after its absence from the segment since the 2012 model year, and Toyota just announced that it would be showing off the all-new 2016 Tacoma at the 2015 Detroit Auto Show in January.
While Toyota has dominated the mid-size truck segment for a long time, its current Tacoma looks very old compared to the newest generation Chevrolet Colorado and GMC Canyon. Toyota knows it can’t rest on its reputation of being dependable and high value retaining in order to continue driving Tacoma sales.
Details of the new Tacoma are still yet to be released, but we can pretty much guarantee that Toyota will look to improve its fuel efficiency. For the 2016 model year, GM will be offering an optional 2.8L Duramax turbo diesel inline 4 cylinder in both the Colorado and Canyon, which will be the first diesel in this segment ever. GM’s diesel equipped models should be extremely efficient and also rich in torque. It’s doubtful that Toyota will offer a diesel option here in the U.S. at first, however the brand does have a diesel powertrain in its global mid-size pickup named the Hilux that it could pluck from if the demand is there. For the new Tacoma, it’s more realistic to expect new highly efficient direct-injection inline 4 and 6 cylinder options.
One of the biggest anticipated areas of improvement will be inside the cabin of the new Tacoma. GM raised the bar for the entire segment with the new Colorado and Canyon. Expect the new Tacoma to be much more refined and come standard with or offer a slew of the latest and greatest technology features. If the Toyota revamp is anything like GM’s, the new Tacoma will be much quieter and offer a state of the art infotainment center.
In terms of 3-year-old value retention, the 2012 Toyota Tacoma Crew Cab PreRunner is currently first place in the mid-size pickup segment, retaining 75.6 percent of its original typically-equipped MSRP, a figure exactly 10 percentage points higher than the second place Honda Ridgeline Crew Cab RTL’s score of 65.6 percent. Further down the list is the Nissan Frontier Crew Cab SV with a retention score of 62.5 percent. The Chevrolet Colorado, GMC Canyon and Suzuki Equator retention scores all fall below the segment average of 61.3 percent, and the Equator’s worst in class 46.5 percent score falls at the very bottom of the list due in large part to the extinction of the Suzuki brand.