Smaller Asian brands Hyundai, Mazda and Subaru all have a lot to be proud of when looking back at 2014. Each had a hugely successful year in terms of new vehicle sales.  Due in a large part to exciting new products, the brands were all able to ignite consumer interest in their offerings.

Korean brand Hyundai recently announced that it sold over 725k units during 2014, which continues the five year continuous streak of record setting U.S. sales.

“We ended the year on a high note,” said Bob Pradzinski, vice president of national sales, Hyundai Motor America. “And it was evident that the CUV segment was red-hot with our exceptional sales for the year for both Santa Fe and Tucson.” Pradzinski went on to say.

The Santa Fe and Tucson finished the year with sales of over 107k and 47k units, up a respective 21.5% and 13%. At the upcoming North American International Auto Show in Detroit next week, Hyundai is making plans to reveal the all-new 2016 Sonata hybrid and Sonata plug-in hybrid which should help set the stage for another strong year.


Japanese manufacturer Mazda finally put the “zoom-zoom” back in its sales as the brand recently announced that it sold over 305k units in 2014. This is important because the last time Mazda sold more than 300k units was 20 years ago in 1994.

"2014 can only be described as historical when it comes to Mazda sales," said Ron Stettner, vice president of sales, Mazda North American Operations. "Mazda3, Mazda6 and CX-5 have out-performed all year and, as a result, we surpassed 300,000 vehicle sales for the first time since 1994. The support of our dealers, along with the strongest, most-competitive showroom we have ever offered is the driving force behind our success; I'm confident we'll continue this momentum through 2015 and beyond."


Fellow Japanese brand Subaru also announced that its U.S. sales topped the 500k unit mark for the first time ever, and continued its six year streak of consecutive year-over-year sales records.

“In 2014, every Subaru region, zone, and independent distributor set an all-time sales record,” said Jeff Walters, senior vice president of sales, Subaru of America, Inc. “We thank all of our retailers for their continued commitment in making these record-breaking sales possible,” added Walters.

Subaru sales grew by 21% to just shy of 514k units in 2014, which exceeded the boosted 500k unit forecast set by the brand in September. Subaru announced that its sales objective needed to be adjusted, not because business was slowing down, but because its momentum was on pace to crush its previous target, which it certainly did. In 2014, WRX and STI sales grew by an exceptional 41.9%, and the brand’s volume leading Forester grew its yearly sales to nearly 160k units, good for a 29.4% lift compared to 2013.