thumbnail

Since its arrival to the U.S. market in 1959, Honda has developed a reputation for excellence in each area of its business, which includes everything from automobiles, to power sports offerings, to power equipment products. The company’s knack for innovation led to it quickly becoming a leader in engineering, with its automobiles becoming synonymous with such virtues as safety, green “Earth Dreams” technologies, and racing.

When the original Acura NSX, or New Sports eXperimental, arrived in 1990, Honda shocked the automotive industry with its F1-inspired supercar that was fitted with a mid-mounted 3.0L V6 engine and a number of firsts. Some of those firsts included an all-aluminum, monocoque body and Honda’s proprietary VTEC variable valve timing system. A wave of iconic vehicles would come to follow, including the sporty Acura Integra and Honda S2000 models. One of the results was the creation of Honda fans from Generation Y and Millennial age pools alike—but the fun would not last forever.

thumbnail

The aforementioned models became discontinued, along with favorites such as the Honda Prelude and Civic hatchback. To add insult to injury, the unfathomable happened a few years ago when the refreshed 2012 Honda Civic—a Top Pick as recently as 2007—finished near the bottom of its segment in a Consumer Reports test and was subsequently stripped of its “recommend” rating.

Despite a record 80 Car and Driver 10 Best awards, including 27 wins by the Honda Accord, the Japanese automaker appeared to be losing its way and resembled a company that abandoned its passion for invention in its quest for profits. Thus, in an effort to recapture its identity, the company brought its Acura NSX concept to the 2012 Detroit Auto Show, which was the first reintroduction of the nameplate since its demise in 2005. A funny, and expensive, Super Bowl commercial for the supercar featuring Jerry Seinfeld and Jay Leno was created to build anticipation. Three years since the concept’s reveal, the NSX is back in the spotlight. This time, however, the moment symbolizes much more than a return of Acura’s iconic halo car—it’s the dawn of a new era for the entire Honda organization.

thumbnail

At last month’s 2015 North American International Auto Show, there were over 20 manufacturer press conferences. Honda stood out in unique fashion, showcasing a vast array of innovative products on stage that only it could. Calling 2015, “The Year of Honda,” John Mendel, Honda Motor Company’s executive vice president of automobiles, told the audience, “Over the next 12 to18 months, you’re going to see multiple Honda dreams come true.”

Just like it had 25 years ago during its Acura press conference, the Japanese automaker gave birth to a new era with its cutting-edge NSX supercar. This time, the halo model comes packed with an all-new 550+ horsepower, twin-turbocharged, 75-degree DOHC V6 engine, paired with a 9-speed dual clutch transmission. Combined with a unique three-electric motor Sport Hybrid system, Honda states the new car utilizes “industry-leading dynamic torque-vectoring technologies, including Super-Handling All-Wheel Drive (SH-AWD), to create the most sophisticated, technologically advanced and intelligent powertrain in the supercar universe.” The company leveraged the totality of its engineering prowess to put forth its absolute best effort in creating a next-generation supercar, but the NSX is just the tip of the iceberg, with much more to come in the near future.

Want to learn more about what Honda is doing? Check out, Part II: Honda's Rebirth of a Supercar, and a Company.