This blog entry is the third and final article in a series about Honda's plan for success. Part one covers how the brand lost its way and the history of the NSX supercar. Part two covers the company’s plans for racing, technology and performance.

For Honda, the focus on advanced engineering doesn’t apply to just cars. The company has deep roots in the motorcycle industry as well, which includes participating in the top racing series in the world, MotoGP.

For the last two years, the number one spot on the championship podium has gone to the Repsol Honda team and its rider, Marc Marquez. The winning man rode Honda’s RC213V bike to victory in 13 of 18 races last season, breaking the record set during the 1997 500cc World Championship by former Repsol Honda rider, Mick Doohan. As a result, motorcycle consumers are treated with several trickle-down technologies created for the track via the RC213V-S Prototype. For simplicity’s sake, the superbike is the equivalent of a street-legal F1 car.


For those in need of an even faster mode of transportation, the Japanese conglomerate has taken to the skies with its Honda Aircraft Company. Currently taking orders, the aviation arm will begin customer deliveries of its much anticipated HondaJet later this year. A business aircraft that is the result of over 20 years of research and development, the jet is highlighted by a distinctive over-the-wing engine mount configuration. The HondaJet shares many of the same virtues of the company’s motor vehicles and is the fastest, highest-flying and most fuel-efficient aircraft in its class. With over 2,000 pounds of thrust, the GE / Honda HF120 turbofan is unquestionably the most powerful engine ever developed by Honda, which it believes is a testament to the company’s pioneering spirit. With FAA approval having reached its final phase, Honda is on the cusp of realizing its dream of human flight, which further solidifies its place as an engineering giant.

Finally, following up its 2014 New York Auto Show introduction of the humanoid robot ASIMO―Advanced Step in Innovative Mobility―Honda presented another technology aimed at providing assistance to society. Called the UNI-CUB, the personal mobility device was made possible through research conducted by Honda Robotics (the division behind ASIMO’s creation). The UNI-CUB features balance control technology and a Honda Omni Traction Drive System, allowing users to move forward, backward, side-to-side and diagonally. By shifting one’s body weight, the omni-directional driving wheel system enables users to direct the device in any intended direction. Its compact construction makes it practical for use in many indoor spaces.

While seemingly unrelated to the automobiles and motorcycles through which we have come to know Honda, the UNI-CUB is an example of the conglomerate’s dedication to meeting consumer needs for mobility.


Through exploring the reaches of personal mobility, Honda appears to be able to develop Honda and Acura vehicles with a one-of-a-kind style and character. The leader in retail auto sales has had its ups and downs over the years, but history has shown that when the Japanese automaker is fully committed, it is capable of achieving great success. Honda may have drifted away from what made it so admired over the past several years, but it appears the company has rediscovered itself and is ready for a renaissance. Enthusiasts of the brand have had their faith tested, with some having even left the marque for good. Now that the NSX has ushered in a new era, we’ll all wait to see if Honda will be able to showcase the results of, “The Power of Dreams” once again.