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Ford Motor Company officially launched the new aluminum bodied 2015 F-150 late last year and sales have been strong. That said, we’re not just talking about overall sales volume but, actual transaction prices. According to J.D. Power data, roughly 65 percent of new 2015 4WD Crew Cab Ford F-150 3.5L EcoBoost-equipped models sold have carried transaction prices above $56,000 since January this year (J.D. Power data does not include cash incentives).

The figures are surprising due to the fact that during the same period last year, only about 10 percent of similarly equipped 2014 model year F-150s carried transaction prices above $56,000. What’s even more impressive is the majority (28%) of sales have landed between $60,000 to $64,000. This means F-150 buyers are purchasing a rich mix of well-equipped trucks and willing to pay more for them.

As for the rest of the full size pickup segment, nothing else comes close in terms of transaction price. Similarly equipped 2015 4WD Chevrolet Silverado Crew Cab 5.3L V8 models are selling for much less, with the majority of sales landing between $48,000 to $52,000. In fact, only 8 percent of 2015 Silverado’s have carried transaction prices above $56,000 so far this year. The same goes for the 2015 4WD Crew Cab Ram 1500 5.7L V8 and 2015 4WD Crew Cab Toyota Tundra 5.7L models, where only about 5 percent and 2 percent of total transaction prices have been above $56,000, respectively.

While U.S. auto sales in February were up by 5.4 percent and pacing 830,000 units higher than a year ago, sales of F-Series pickups were down by 1 percent compared to the same period last year. However, the rest of the large pickup market was on fire in February, led by a Chevrolet Silverado sales spike of 24 percent. This was followed by the Toyota Tundra and Ram 1500 whose sales grew by 14 percent and 7 percent, respectively.

What caused the lag in F-150 sales? Well, overall sales of the Blue Oval’s brand new bread-and-butter pickup are down because inventory is still extremely tight from production lost while the F-150’s two assembly plants were down for retooling. Ford began retooling its Dearborn plant last year and it’s currently the only source of new trucks right now. Ford’s second plant in Kansas City just completed its retooling, and is only now starting to build pre-production models as it trains employees to make the new aluminum-bodied F-150.

Inventory levels have been affected by the retooling.  Per Wardsauto.com, light-duty F-Series inventory stood at 81 days at the end of February, well below supply for the Ram (102 days) and Silverado (92 days). In addition, a national search on Cars.com shows that 2015 model inventory is nearly two and a half times less than inventory for the outgoing 2014 model. Officials at Ford say dealers should finally be fully stocked with new F-150s by the end of June, which likely can’t come fast enough considering the model’s early returns.