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At the recent 2016 North American International Auto Show in Detroit, there was much anticipation regarding whether Honda would be able to best its successes from 2015. Last year proved to be huge for the Honda brand in the United States as it set a new calendar year record for light truck sales with 661,188 deliveries, a nearly 12% improvement over prior year. In order to continue its sales push, however, the automaker will need to revitalize its Ridgeline nameplate, which is exactly what it set out to do in Detroit this year.

The Ridgeline has been on the market for a decade yet has only received minor changes over the years. And despite the Ford Ranger’s departure from the mid-size pickup segment, competition from Toyota, Chevrolet, GMC and Nissan has proved difficult for Honda to overcome. From a value retention perspective, though, the Ridgeline’s relatively low sales totals have limited its supply on the used car market, which has helped it retain its value better than most of its competitors. As a result, the Japanese automaker’s mid-size pickup enjoys the second-highest three-year-old retention (rolling three months, October-December) behind only the Toyota Tacoma.

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In fact, the Honda Ridgeline and Toyota Tacoma have value retention so high that the segment average is above that of the Chevrolet Colorado, GMC Canyon and Nissan Frontier. Thus, although Honda has struggled to propel its Ridgeline to the top of the mid-size pickup segment in terms of new vehicle sales, it has proven that it can make a reliable, good value-retaining pickup just like it does with many of its other models. What remains to be seen is whether or not Honda’s next-generation Ridgeline can match the recipe for success that Toyota has with its Tacoma, which is both the king of sales and retention.

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Toyota has largely taken over the segment as Tacoma sales have steadily increased over the past several years, helping distance itself from the competition. General Motors gained some ground over the past year after introducing its new Chevrolet Colorado and GMC Canyon pickups for model year 2015. However, with an all-new Tacoma having just hit the market, the battle for sales in the mid-size pickup segment has only intensified. As a result, the uphill climb for Honda and its Ridgeline just got steeper, which means the Japanese automaker will have to do a lot of convincing in order to gain traction in the segment.

Click here to see Honda’s Detroit Auto Show press release for more information on the all-new 2017 Ridgeline.