The Volvo Car Group is changing directions. Known for their wagons and large SUV’s, the premium auto maker has taken the first steps at targeting a new audience. Yesterday, Volvo announced two concepts poised to take the brand into new territory. The 40 series, as they’ve been dubbed, are aimed at a youthful generation and have a “disruptive and engaging urban character that makes them stand out amongst the crowd”. The lineup will likely feature a crossover, sedan, hatch and an all-electric plug-in vehicle. The Swedish automaker is in the midst of a revitalization of the brand, which hopes to bring them closer in competition with the likes of BMW, Audi and Mercedes-Benz. Volvo anticipates that these new models will improve market penetration in a segment that has gained popularity recently. The first of the 40 series cars are expected to enter production in 2017.