With the debut of its fifth-generation Explorer for the 2011 model year, Ford made tremendous strides improving its renowned SUV. Customers were quick to take notice as nearly 82,000 more registrations were achieved in 2011 versus the previous year (+182%). The Explorer went on to perform better each year thereafter with just under 211,000 vehicles registered last year. Ford is now number one in the segment ahead of models such as the Toyota Highlander, Honda Pilot, Jeep Grand Cherokee, and GMC Acadia. However, with the reveal of the 2016 refresh at the 2014 Los Angeles Auto Show, Ford has shown it’s eager for even greater success over the years to come.
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