The “New” Lincoln Motor Company: Super Bowl Bound

Over the course of the past two months Lincoln has launched a brand rebirth campaign led primarily by a slew of TV commercials and social media ads targeting luxury segment buyers. Lincoln plans to up the ante even more by advertising for the first time ever during the Super Bowl. The minute long ad is going to cost around $8 million and it’s estimated that it will be seen by over 100 million people. So far the overall take away from the first series of ads delivered by Lincoln hints at the notion that they aren’t trying to take over the luxury marketplace by becoming a volume leader, but rat ...

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2013 Detroit Auto Show Recap

The overall atmosphere at the 2013 Detroit North American International Auto Show was electric across the board. After a few lackluster years, attendance felt like it was up and better than ever. The overall industry sentiment appeared to be loudly calling for an even better sales year in 2013 and with all the new product deployments planned over the next year or so I would have to agree. The show kicked off early Monday morning by naming the Cadillac ATS and Ram 1500 as North American Car and Truck/Utility of the year, making this the third year in a row that domestic manufacturers have cl ...

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2013 Detroit Auto Show Preview

We’re gearing up this week in anticipation of the annual Detroit North American International Auto Show press preview which begins on January 14th at the COBO Center. This year’s show should be very exciting as there are a lot of new product announcements expected. The press conference schedule shows a broad array of vehicles being introduced across all segments. After 2012’s standout new vehicle sales performance the atmosphere at this year’s show should be electrifying. Looking at actual production vehicle debuts, as far as I’m concerned the most anticipated unveiling will be the iconic ne ...

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How Will the Fiscal Cliff Agreement Affect Used Vehicle Prices?

After nearly two months of political wrangling, Congress finally reached a last-minute agreement late Tuesday evening to avoid sending the U.S. economy cartwheeling over the so-called “fiscal cliff”, the series of broad-based tax increases and automatic cuts to government spending that were borne from the deficit reduction agreement (a.k.a. the Budget Control Act) reached back in August 2011. While the agreed upon legislation – entitled the American Taxpayer Relief Act of 2012 – is too modest to reduce the federal deficit in a meaningful way and essentially kicks the more contentious debate ...

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The Honda Civic: If it Ain’t Broke, Go Ahead and Fix it Anyway

After only one year of production, the recently redesigned Honda Civic has already gone under the knife for the’13 model year to give the entire vehicle a major refresh. Enhancing a vehicle this early in its product lifecycle could usually be chalked up to poor sales, but quite the opposite has happened with the Civic. Through the first 11 months of this year Honda has managed to sell almost 285k new units, more than any other car in this segment and 31k more units than second place Toyota Corolla. Looking back over the course of the past five years, the Civic has always landed on top of the ...

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2012 L.A. Auto Show: Observations from the City of Angeles

The Los Angeles Auto Show opened this week kicking off the start of the auto show season here in the U.S. and as is the norm, industry professionals and members of the press were given the opportunity to ogle, feel, and critique the latest offerings from manufacturers before the doors of the L.A. Convention Center were opened to the public. While there is much to point out after two days of press conferences, jockeying for position on a crowded stage to take a decent photo, and what seemed to be multiple miles walked between the south and west halls of the convention center, but there were ...

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Mid-Month Update: Used Prices Remain Essentially Unchanged

Wholesale used vehicle prices over the first two weeks of November were noticeably stronger than what is normally seen for the period as prices remained essentially unchanged from October’s levels.  From July through September, monthly depreciation averaged just 2.0%, and October’s fall of 2.3% was decidedly better than the month’s 3-to-4% historical average.  November appears set to improve upon this trend as wholesale prices have fallen by a barely noticeable 0.1% compared to October, which is a significant improvement over the 2-to-3% average fall for the month. Prior to Hurric ...

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Hurricane Sandy Assessment

The East Coast is still dealing with – and trying to assess the damage from – “Superstorm Sandy”, the historically destructive hurricane/nor’easter that hammered Mid-Atlantic and Northeastern states a little over a week ago. By now, most of us are well-versed in the immediate devastation imposed by Sandy; at least 110 Americans perished, over 8 million were left without power and massive flooding led to the heart-breaking destruction of perhaps hundreds of homes residing in low-lying areas.  The human cost associated with Sandy and its emotional impact on the lives’ of those who lo ...

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The Replacement for Displacement: Rise of the Turbocharged Engine

Over the course of the past few years there has been a significant push by many automobile manufacturers to abandon the use of larger displacement engines in favor of smaller, more fuel efficient turbocharged variants.   The biggest driver behind the recent displacement downsize has been an effort to raise average fuel economy. Sure, it’s easy to increase efficiency by sacrificing horsepower and torque, but in order to maintain the high levels of performance that we have all grown accustomed to the utilization of turbocharged power plants is being used to fill the gap. Recently the ...

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Mid-Month Update: Used Depreciation Ticks Up; Typical Fall Softness Setting In

Market prices for all NADA segments declined by an average of 2.1% through the first half of October or just over a half-percent more than the 1.5% fall recorded over the first half of September. The increased rate of decline observed through the two weeks of October is normal for this time of the year when progressively softer prices are usually recorded through the better part of a given fourth quarter before prices pick back up again as the New Year approaches.   Downward new market price pressure stemming from 2013 model year redesigns of four of the segment’s top five selling mo ...

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