February marked the fourth month in a row of an increasingly heated incentive skirmish currently being fought by luxury automakers in the U.S.
Autodata data shows that beginning back in November, average luxury incentive spending across all brands surpassed the $3,900 mark, up 16.2% over the previous year. Escalating even higher in December, incentive spending grew to almost $4,000 per vehicle, up a bloated 18.7% year-over-year.
January-February average incentive spending leveled off a bit compared to the November-December time period, but the period’s average of just over $ ...
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