Last summer we published an account of rental fleet penetration trends in our monthly market update Guidelines.
In the July 2010 edition, we discussed the impact that excessive off-rental fleet supply can have on used vehicle values, and we pointed out makes and models that were at the biggest risk of seeing significant used value erosion because of high rental fleet penetration, or “pen”, rates.
Back then, the five brands with the highest rental fleet pen rates were (in order) Saturn, Chrysler, Mercury, Dodge, and Isuzu, with each having a rate at or significantly above 30%.
Fast fo ...
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