At the 2015 Los Angeles Auto Show a few weeks ago, Mazda Motor Corporation President and CEO Masamichi Kogai revealed the brand’s newest-generation CX-9 model, a seven passenger crossover. It was a celebration of sorts as the three-row crossover is the final model in the product lineup to transition to Mazda’s Kodo design language. Resultantly, the unveiling was the completion of a shift to a new era for the company with a new look and array of SkyActiv technologies. Thus far, the transformation has had a positive effect on the brand’s portfolio, but to get a sense of how one-year value retention may improve for the 2016 CX-9, we will analyze the company’s three highest-volume models, the CX-5, Mazda3 and Mazda6 during the periods each model was updated.
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