As we make our way through the second half of 2015, Nissan has much to be excited about from a sales standpoint regarding its mid-size Altima model. With nearly 206,000 deliveries through July, the Altima has a 15,631 unit sales lead over the Honda Accord after a 17,244 unit sales deficit just a year ago. The Nissan Altima’s 1.4% year-over-year sales improvement puts the model squarely in second place within the mid-size car segment. Now behind the Toyota Camry, Nissan sedan finally surpassed the Accord, which had sold more often than the Altima for years. Notably, the Accord’s 14% sales drop versus last year contributed to its current third place status. After taking a deeper look into the factors with the greatest effect on these sales trends, it appears the Altima’s sales performance is not as great as it seems at face value.
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