From the monthly archives: July, 2013

We are pleased to present below all posts archived in 'July, 2013'. If you still can't find what you are looking for, try using the search box.

The Volkswagen Phaeton to Attempt Successful Rebirth in U.S. Market

  Ten years ago, in 2003, a non-premium brand from Germany began selling its flagship sedan in the United States with aspirations to compete on the level of its premium German counterparts in the luxury market. However, after a few lackluster sales years, the experiment had failed and the product ceased to exist in the American market. That brand was Volkswagen and the car was the Phaeton. Undeterred, the Wolfsburg, Germany-based automaker has announced plans to re-launch the sedan in its latest attempt to become the world’s largest carmaker. During the Phaeton’s first foray into the U. ...

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Another Mild Month - Used Prices Decline By 1.3% So Far In July

After falling by 1.1% in June, depreciation for used units up to eight model years in age crept to just 1.3% over the first few weeks of July.  Although July’s month-to-date figure is a bit higher than June’s rate, depreciation (at least so far) is slightly better than what has historically been recorded for the month.  As a result, NADA’s seasonally adjusted used vehicle price index fell slightly to 123.2 which was 0.1% less than June’s figure of 123.4. Across segments, losses for the month are predominantly level with what was observed in June.  Through the first few weeks ...

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The Honda Accord: A Business Model of Efficiency

  New car sales in the United States have been on quite a roll over the past few years as manufacturers have looked to gain market share while the auto industry expands and overall sales volumes grow. Increased consumer demand has pushed production volumes and sales expectations upward, but that also means amplified pressure on OEMs to deliver on various sales and profit targets. Whereas some automakers may choose to stretch for sales goals at the expense of profitability however, Honda has proven that while it is certainly concerned about its sales success, its primary focus is on being ...

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Is Lincoln Losing Steam or Coming on Strong? YTD Sales Down 8.8% Through June

With half of 2013 already in the books, things aren’t looking great for Lincoln as the brand’s current year-to-date sales tally of 38,288 units is an 8.8% decline compared to last year.  Every single vehicle that Lincoln produces is currently depressed compared to their respective position last year. Out of Lincoln’s entire model line-up, sales of the MKS have slid the most.  Sales of the flagship sedan fell by 24.9% over the first half of this year, and there is nothing to suggest a turnaround over the remaining months of 2013.  Things haven’t fared much better for the rest of ...

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Ford Focus EV Struggles to Find its Niche in Fledgling Electric Car Market

Ford Motor Co.’s latest iteration of its Focus compact car was launched in 2010 and has been a commercial success over the last few years.  The successful release of the third-generation Focus was followed-up with the introduction of the electric Focus EV and the performance Focus ST versions to round out its stable of models. Whereas the gasoline-powered offerings have found their way into hundreds of thousands of homes, however, the electric model has struggled to establish a presence in the marketplace. With competition tightening, jostling for position in the electric car market, questions linger regarding Ford’s strategy for the Focus Electric, going forward.

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The Release of the New Mazda3 Comes with Higher Expectations than Ever

  With last week’s unveiling of the new Mazda3 sedan, the small automaker from Hiroshima, Japan will soon begin its truest test of whether it can succeed in its efforts to be a mainstream player in the automotive landscape. The Mazda3, offered as a 4-door sedan or 5-door hatchback, as well as a turbocharged Mazdaspeed3 performance model, has been the brand’s highest-selling vehicle since replacing the Protegé in 2003. After 10 years and two model generations, the latest version of the brand’s most popular car comes with an all-new “Kodo: Soul in Motion” design language, “SKYACTIV®” techn ...

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