Press Release

Free Online Advertising Campaign Designed to Promote Automotive Products and Boost Sales

NADA Appraisal Guides Offers OEM’s up to One Million Free Ad Impressions at its Website in Light of Recent Terror Attacks

October 16, 2001 – Costa Mesa, CA – NADAguides.com, one of the world’s leading automotive information resources on the Web, today announced it will offer up to one million free ad impressions to interested automakers, all in an effort to boost automotive sales in the wake of the September 11th terror attacks. 

“Many OEM’s, dealers and automotive-related companies have offered their assistance and support in light of the recent attacks on our country,” said Lenny Sims, Vice President of NADA Appraisal Guides. “To make our own contribution to the automotive marketplace, NADAguides.com is offering a free, online ad campaign to help manufacturers promote products and boost sales in the automotive industry. Our goal is to create a win-win-win situation across the board - for OEM’s, dealers and consumers alike.” 

NADAguides.com (www.NADAguides.com) the ever-popular and ever-growing automotive information website of NADA Appraisal Guides, registers approximately 2 million Unique Visitors and over 20 million Page Views every month, according to, and audited by, ABC Interactive. The free ad program, launched by NADA Appraisal Guides’ independent media sales firm, Jumpstart Digital Marketing, Inc. (www.jumpstartDM.com) of Walnut Creek, California, is designed to provide free ad impressions to any interested OEM, up to one million total for each manufacturer. The campaign is currently running and is expected to extend into November, due to overwhelming response.

To date, Lincoln/Mercury, GM, Ford and Dodge are participating. Jumpstart’s President and CEO, Mitch Lowe, says the campaign has been extremely well received. 

“So far, we’ve generated interest from a wide variety of major automakers across the board. What makes this process even easier is how successful NADAguides.com has become in the online automotive arena,” said Lowe. “The ultimate goal here is to assist the OEM’s with their online advertising campaigns in an effort to promote products and boost sales at the dealership level. Who better to sponsor that advertising than 

NADAguides.com Free Advertising Campaign

NADAguides.com, a blue chip automotive website with a great in-market, car-buying audience and compelling advertising opportunities - a site completely in demand and growing in popularity every day.”

How It Works

Members of Jumpstart’s media sales department, along with members of the NADAguides.com technology team, have designed the free OEM advertising campaign with simplicity and ease-of-implementation in mind. There are no contracts to complete, no costs or strings attached. Basic ad specifications have already been defined. 

Once an OEM expresses interest, they simply send their artwork to Jumpstart. Within a matter of hours, the online advertising is up and running at the NADAguides.com website. 

Manufacturers interested in the campaign are asked to contact Jumpstart via email at info@jumpstartDM.com. 

NADAguides.com Doing its Part

Sims, of NADAguides.com, says the campaign should be a shot in the arm to some of the nation’s leading automotive manufacturers, and the dealers who sell their products. 

“With automotive marketing costs on the rise, especially following last month’s attacks, we truly believe this campaign will assist the OEM’s with marketing their products and promoting their special financing deals. In the end, the consumer at the dealership level will realize the ultimate benefit. By working closely with Jumpstart and NADAguides.com, automakers can benefit from our online success and experience. From strategic design to superior execution, optimization and analysis, we’re putting our expertise to work for the automotive industry.”

About NADA Appraisal Guides

NADA Appraisal Guides is the world’s largest publisher of appraisal guides for used vehicle values, including cars, trucks, vans, classic and collectible cars, boats, RVs, motorcycles, yachts, luxury motor homes, airplanes and manufactured 

NADAguides.com Free Advertising Campaign

NADA Appraisal Guides is the world’s largest publisher of appraisal guides for used vehicle values, including cars, trucks, vans, classic and collectible cars, boats, RVs, motorcycles, yachts, luxury motor homes, airplanes and manufactured housing. NADAguides.com (www.nadaguides.com), launched in February 2000, provides comprehensive value information and specifications for anything that rolls, floats or flies. NADAguides.com also provides one-of-a-kind vehicle value information to consumers who are interested in learning about the real retail worth of a particular vehicle in today’s market. In 68 years of business, NADA Appraisal Guides has earned the reputation as the recognized authority on used vehicle valuations. 

About Jumpstart Digital Marketing, Inc.

Jumpstart Digital Marketing, Inc. (www.jumpstartDM.com) provides digital media representation and interactive marketing services to the automotive industry. Jumpstart focuses exclusively on the automotive market and its senior management team brings more than twenty years of digital media and automotive experience. Jumpstart’s team of experienced digital media professionals works closely with their publishers and advertisers to optimize results and maximize ROI.

Contacts: 
Media Jennifer Lange
NADA Appraisal Guides
714.556.8511 ext 265
jlange@nadaguides.com

Manufacturers Mitch Lowe
Jumpstart Digital Marketing, Inc.
925.945.8804
mitch@jumpstartDM.com

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