From the category archives: Market Analysis and Forecasts

2015 Chrysler 200: Can One Car Save A Brand?

Chrysler Group’s sales have been on fire for over 4 years now, with May marking the automaker’s 50th consecutive month of year-over-year sales growth. Much of Chrysler Group’s success can be attributed toward the continued success of Jeep and Ram brands. In May, Jeep had its single best month of sales ever, while Ram and Dodge sales were the best they’ve been in the past nine and seven years, respectively. Even Fiat, a brand which has struggled to catch traction in the U.S. since its launch three years ago, managed to have its best sales month ever last month. ...

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Mitsubishi’s New Sales Growth Continues, but Retention Lags

Though its sales and market share have been in decline since the early 2000’s, Mitsubishi once carried a robust lineup in the United States that included such iconic cars as the now discontinued Eclipse and 3000GT. With much of its sport and rally heritage left in its past, save for the Lancer Evolution, Mitsubishi is very much a shell of what it once was as the brand looks to create a new path toward prosperity. After trimming its product portfolio down, the only models currently offered by the Japanese automaker in America are the Lancer, which includes the Sportback and Evolution, ...

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NADA Gears: Daily Auto News, June 23 - 29

JUNE 27 New 2015 Focus ST Ford revealed the refreshed 2015 Focus ST at the Goodwood Festival of Speed. The Key updates to the car include: Redesigned, sportier front and rear fascia HID headlamps standard with ST2 and ST3 trim levels with Recaro seats Standard LED signature lighting 18-inch Rado Gray alloy wheels standard Available new 18-inch alloy wheel design with red painted brake calipers Redesigned instrument panel center stack with improved climate controls and new finishes New flat-bottom steering wheel to provide extra leg clearance for the driver Revised ste ...

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Toyota Motor Corporation Still on Top in 2014

We recently published a blog post on The BrandZ™ Top 100 Most Valuable Global Brands 2014 report, which named Toyota as the number one global automotive brand this year with an estimated value of $29.6 billion. In order to claim the top spot, Toyota beat out some other big manufacturers like second place BMW with an estimated brand value of $25.7 billion. Rounding out the top five automotive spots were Mercedes-Benz, Honda and Nissan with respective brand values of $21.5 billion, $14.1 billion and $11.1 billion. The BrandZ study determines brand value by calculating the sum of all ...

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The New Lincoln MKC Perhaps the Brand’s Best Effort Yet

Over the past several years, Ford Motor Company has made tremendous strides in transforming its business from one plagued with financial instability and uncertainty to one of record profits. At the center of the turnaround effort was the Ford brand, which underwent a product overhaul as part of its “One Ford” plan. Changes to Ford’s corporate culture led to achievements including the reduction of the number of its global platforms and the development of the company’s acclaimed EcoBoost engines, both of which helped set the foundation for the Blue Oval’s future ...

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The New Acura RLX’s Value Exceeds its Tepid Sales

Honda has long been known for its attention to detail, which is reflected by the high build quality and reliability of its products. Consequently, Acura models have exemplified many of the same endearing characteristics that have made Honda a valued brand in driveways across America. The challenge until now has been elevating the Acura brand’s status as a luxury marque to one on par with European makes and its Japanese rival, Lexus. With the recent launch of the RLX sedan last year, the company was hoping its new model would chart a different course for Acura. After a year on sale, h ...

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BrandZ Names Toyota Most Valuable Car Brand

Highly esteemed market-research firm Millward Brown recently published The BrandZ™ Top 100 Most Valuable Global Brands 2014, a report that named Toyota as the number one global automotive brand this year. Toyota's estimated value of $29.6 billion puts it at an increase of 21% over last year’s figure. Toyota is the largest carmaker in total units for a second consecutive year, followed closely by GM and Volkswagen. Exports and a weakened yen can be attributed to Toyota's growth. While this increase is impressive, the brand slipped three places to the 26th position on the ...

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The Kia K900 is a Great Deal for the Self-Made Professional

Since coming to American shores two decades ago, Kia Motor America has done much to raise the profile of its brand. However, the K900 is particularly significant in that it symbolizes a coming-out party for the Korean automaker, forging higher into luxury territory and further raising the bar for itself. When seeing the vehicle in person, one would be hard-pressed to find anything non-premium and taking a seat inside conjures a sense of comfort typically reserved for social elites. What makes the K900 special, however, is that it is representative of the type of people who come from humble ...

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GM’s Recall Wave Rolls On; 2.7 Million More Vehicles Affected

Just when the media attention surrounding ignition switch recalls of 2.6 million 2003-2011 Chevrolet, Saturn and Pontiac compact models started dying down, GM hit two more hurdles: first, the U.S. government fined the company $35 million over lapses on the ignition defect and second, GM just announced even more recalls covering an additional 2.7 million vehicles due to faulty brake light wiring harnesses and several other design flaws. In order to avoid the mistakes made in the ignition switch recall, GM has elected to act more transparently and roll out the latest recalls in one large ...

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Subaru’s New Business Plan Sets the Stage for Future Success

After achieving unprecedented sales growth that resulted in record earnings and production capacity constraints, parent company Fuji Heavy Industries Ltd. and Subaru’s largest shareholder, Toyota, began mulling last August whether to have Subaru compete on a larger scale with higher volumes or maintain its niche status and greater profit margins. At that time, I wrote a blog post covering Subaru’s upward trajectory during the past decade, along with the dilemma it faced, and nine months later the company revealed its ambitions for the next several years in presenting its new bu ...

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