From the monthly archives: December, 2011

We are pleased to present below all posts archived in 'December, 2011'. If you still can't find what you are looking for, try using the search box.

Chrysler’s Sales are Up but Rental Rate Tops Industry

Last summer we published an account of rental fleet penetration trends in our monthly market update Guidelines. In the July 2010 edition, we discussed the impact that excessive off-rental fleet supply can have on used vehicle values, and we pointed out makes and models that were at the biggest risk of seeing significant used value erosion because of high rental fleet penetration, or “pen”, rates. Back then, the five brands with the highest rental fleet pen rates were (in order) Saturn, Chrysler, Mercury, Dodge, and Isuzu, with each having a rate at or significantly above 30%. Fast fo ...

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December 2011 Market Update

The release of pent-up demand stimulated by improved consumer confidence pushed November’s new vehicle sales rate to 13.6M units; the highest rate recorded since August ’09’s cash-for-clunkers figure of 14.1M. Overall sales grew by 14% relative to last November with light trucks maintaining a 54% share of total sales for the month.  November’s strong showing pushed light vehicle sales for the year to nearly 11.5M units and raised the consensus estimate for the full year to 12.8M.  The result will be that light vehicle sales in 2011 should beat last year by more than 10%.  ...

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