We’re living in the communication age.
We’re inundated with text.
People have shorter-than-ever attention spans.
How do you grab a reader’s attention?
Be brief.
Axios cofounders Mike Allen and Roy Schwartz join us on Driving Ahead, the NADA podcast, to discuss how to get your point across faster and more efficiently by using a style of writing they’ve developed called Smart Brevity.
The basics:
- You only have 20 seconds until a person stops reading, so get to the point faster.
- Say what you need to say, then stop.
- If people want to take a “deeper dive,” offer them a link to more information.
Learn to harness the power of saying more with less, and in virtually any format. Allen and Schwartz also share communications lessons learned from their decades of experience in media, business and communications.
Cut through the clutter by listening now to the latest episode of Driving Ahead.
